Popular Economics Weekly
The Commerce Department reported Retail trade sales were up 0.4 percent (±0.5 percent)* from September 2024, and up 2.6 percent (±0.5 percent) from last year. Nonstore retailers were up 7.0 percent (±1.4 percent) from last year, while food services and drinking places were up 4.3 percent (±2.1 percent) from October 2023
Sales of new cars and trucks jumped 1.6% in October to lead the charge among retailers. Auto sales account for one-fifth of all retail sales. Restaurant sales are also booming, so maybe consumers are breathing a great sigh of relief that the election is over.
So holiday sales are strong even though it will be two weeks before we know if the 12,000 new payroll jobs is a fluke in the October unemployment report because of the hurricane damage and 30,000 striking Boeing machinists, which is now settled.
Even the east coast docks’ strike was settled. Was it because the strikers wanted to enjoy the upcoming holidays with more money in their pockets? We won’t know if the September jobs report was a fluke, as I said, until October’s numbers come out, but Fed Chair Powell is now saying the Fed is not in a hurry to lower interest rates further if retail sales stay strong, especially with stronger inflation news.
Both wholesale inflation and retail inflation rates were higher than forecast in October, which is another sign that consumer spending hasn’t slowed, and will continue to push up prices.
So, was too high inflation the main reason Republicans won a landslide, as exit polls have said? Then why do consumers keep shopping, and pushing up prices even higher, if a majority was so unhappy with their costs?
Maybe there were other, more cultural factors that kept consumers from realizing how lucky we are to have the fastest growing economy in the western world with no worries about energy shortages.
I find it hard to believe that most consumers were unhappy with their own circumstances, since they have spent so much for leisure activities.
Americans continue to signal that travel is splurge-worthy and are again setting new records for vacation spending in 2024, according to Allianz Partners USA, a travel insurance company. Americans have more than doubled their projected summer vacation spending since the inception of the pandemic. The 2024 figure represents an approximately 3.5% increase over last year, but a whopping 118% jump compared to 2019.
Maybe consumers want to forget about the results of the presidential race that has left the country still split in two? But the majority was mad enough to bring in Donald Trump once again in a big way, after voting him out four years ago for doing so little.
Harlan Green © 2024
Follow Harlan Green on Twitter: https://twitter.com/HarlanGreen
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