The bad news might be good news, though it presages further grief for some consumers. Retail sales didn’t increase at all in April, and the Consumers Price Index showed lower inflation, with its annual rate dropping to 3.4 percent from 3.5 percent.
The bad news-good news had financial markets rallying, since lower retail sales and CPI inflation were a sign of slowing growth that have traders now betting on at least two Fed rate cuts this year, instead of maybe no rate cuts if inflation doesn’t continue to edge closer to the Fed’s 2 percent target rate.
Retail sales jumped 3.1% at gas stations, which offset weakness in several sectors. Sales at furniture stores fell 0.5%, car sales fell 0.8% and internet sales were down 1.2%., said MarketWatch.
Why are shoppers not shopping as much after two months of great gains, per the St. Louis Fed’s (FRED) graph?
Consumer sentiment has soured, for starters. And this should be a signal to Fed officials that credit has become too restrictive. Borrowing costs have skyrocketed, especially with middle and low-income shoppers that must borrow with the Prime Rate still 8.5 percent that controls credit card and installment debt.
The University of Michigan’s April sentiment survey reported “While consumers had been reserving judgment for the past few months, they now perceive negative developments on a number of dimensions. They expressed worries that inflation, unemployment and interest rates may all be moving in an unfavorable direction in the year ahead.”
Their pessimism was confirmed by the Federal Reserve in its monthly survey of consumer credit. Total consumer credit had risen more slowly in March; at a 1.5% annual rate, down from a 3.6% rate in the prior month. Consumers borrowed a total $6.3 billion in credit card and installment debt in March, following a $15 billion gain in February.
What are consumers sensing? A recent NBER Working Paper 32006 that studied European consumers found that “individuals’ fears of becoming unemployed, as tracked in household surveys, rose in the months before both the Great Recession and the COVID-19 recession.”
Why wouldn’t that be the case with American consumers? Then add a mounting unease from wars and a warming climate, not to speak of the upcoming US Presidential election.
Fed Chair Powell is doing his best to talk down the fears of a ‘sticky’ inflation rate that might keep Fed officials from giving borrowers some relief by cutting rates sooner.
Powell’s latest remarks, delivered in Amsterdam at a Foreign Bankers conference, indicated he expected inflation to cool to the level of the low monthly inflation points seen late last year, said MarketWatch. “However, I would say my confidence [in that forecast] is not as high as it was, having seen the readings in the first three months of the year,” said Powell.
In fact, there are other signs of a slowdown that consumers will find hard to miss. Weekly initial jobless claims have risen of late, jumping from 209,000 in April to 231,000 in the first week of May. It was hovering between 210,000 to 220,000 last fall.
And both Institute for Supply Management Indexes (ISM) that measure overall business activity have fallen of late. The ISM’s service sector contracted below 50 percent for the first time since December 2022, and its index that measures the manufacturing sector activity has been positive just one month over the past 17 months.
So, we mustn’t blame consumers’ growing pessimism, who have held on and been the backbone of the post-pandemic recovery, for saying enough is enough and it’s time for the Fed to release its chokehold on the economy, or else.
So much depends on their confidence in a better future.
Harlan Green © 2024
Harlan Green on Twitter: https://twitter.com/HarlanGreen
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