Financial FAQs
“Consumer confidence tumbled in November to its second lowest level since April after moving sideways for several months,” said Dana M Peterson, Chief Economist, The Conference Board. “All five components of the overall index flagged or remained weak.”
Why are consumers worrying so much? Maybe they don’t like government shutdowns? Or, maybe it’s because higher prices and the tariffs are hurting small businesses that depend on imported goods? Or, there are fewer available jobs. Actually, it’s all of the above per the Conference Board’s Consumer Confidence Survey.
“Consumers’ write-in responses pertaining to factors affecting the economy continued to be led by references to prices and inflation, tariffs and trade, and politics, with increased mentions of the federal government shutdown.”
It’s also becoming obvious that consumers don’t like bully behavior, such as Republicans ramming through the continuing budget resolution without Democrats’ input.
Republicans were in fact attempting to take down Obamacare (ACA) once again by not including the subsidies in the continuing resolution that made it available for middle and low-income folk, I said last week.
Retail sales data finally released for September showed consumers were still shopping and dining out, but not as much.
So what will happen now? This was all before the shutdown. My guesstimate with anecdotal evidence from the likes of Walmart, Target, et. al., is that the more affluent consumers that own homes and stocks will come storming out of the gates after the shutdown and maybe party through the holidays. Government workers will be receiving extra paydays, for instance—i.e., weeks of backpay.
Doug McMillon, Walmart’s outgoing chief executive, cited by MarketWatch, said on the chain’s earnings call that middle-and-upper-income households drove growth in the U.S. during the third quarter. He also said that “lower-income families have been under additional pressure of late.”
And the financial markets have been rallying as it looks like the Fed will cut rates once again in December. Consumers will rally as well as they race to borrow and purchase during the holidays. That’s because polls say they expect inflation to surge over the next year when things will become more expensive.
And Trump has grown wilier with his tariff pronouncements, not touting their benefits so loudly, for instance, which was alarming consumers, while finally admitting that tariffs have been raising prices. His MAGA followers are suffering the most. He must have finally looked at his poor poll numbers that are even lower than during his first term.
The other unspoken shoe to drop that affects consumers is the shrinking job market. ADP payrolls reports that just +42,000 private payrolls were added in October. Trade, Transportation, Education and Healthcare added the most jobs. But -51,000 jobs were lost in other sectors such as Information and Information and business services.
“Private employers added jobs in October for the first time since July, but hiring was modest relative to what we reported earlier this year. Meanwhile, pay growth has been largely flat for more than a year, indicating that shifts in supply and demand are balanced,” said Dr. Nela Richardson, Chief Economist
It’s pretty obvious that we are living in uncertain times, and the old Republican playbook of tax cuts combined with DOGE and Project 25 slashing of government benefits isn’t yet hurting the 10 percent of consumers that have assets, but that leaves 90 percent of Americans still living paycheck to paycheck.
What will happen to them?
Harlan Green © 2025
Follow Harlan Green on Twitter: https://twitter.com/HarlanGreen





